California + Office | November 30, 2016

Cover Comes Off (W)rapper Building

The cutting-edge design for developer Frederick and Laurie Samitaur Smith’s planned 17-story office tower in L.A.’s West Adams district was revealed. Called (W)rapper, the vision is for a roughly 160,000-square-foot eccentric steel ribbon wrapped structure encasing floor-to-ceiling glass.

The spider-web-like exoskeleton features varying height, column-free floors and an exterior elevator. Architect Eric Owen Moss’ design allows for tenants to flexibly create their own spaces, and would be L.A.’s first creative high rise.

The site in South LA at Jefferson and National Blvd.’s is near Culver City’s Hayden Tract. Building permits are expected by the end of the year, with construction slated to commence within four months.

First Property Realty Corp.’s Micheal Geller is handling the leasing. The property is expected to attract tech, entertainment and design firms and achieve premium rents, expected to be in the $4 per-square-foot range.

(W)rapper Building

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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