coUrbanize Launches Language Equity Plan for Real Estate Development
Cambridge-based technology company coUrbanize has launched a Language Equity Plan (LEP) to ensure that people whose primary language is not English can have a say in what gets built in their neighborhoods.
The Language Equity Plan requires translation for all projects on the coUrbanize platform that meet specific criteria: If at least 5% of residents in the area where the project is located speak the same non-English language at home, all communications on the platform and all related materials will be translated into that language at no additional cost to customers. In some areas, multiple languages meet this threshold, which coUrbanize determines according to the most recent estimates by the U.S. Census Bureau’s American Community Survey (ACS).
“We’re proud to take this step, and hope that it encourages others involved in development and planning to make multilingual engagement a priority, rather than a nice-to-have,” said Kristen Veit, director of community engagement strategy at coUrbanize. “Our recent survey showed that most people are pro-development. But you can’t expect support when language barriers impede understanding and inclusion in the process.”
David Cohen is Southeast Editorial Director at Connect Commercial Real Estate. David is a media veteran with more than 10 years of experience in journalism, copywriting and communications across a variety of roles. He is responsible for covering commercial real estate news and trends in the Southeast, Florida, Washington D.C. and Boston at Connect CRE as well as specializing in the Student Housing sector.
Prior to joining Connect, David was the editor of Northeast Real Estate Business magazine and Student Housing Business magazine at France Media as well as spending time freelancing for ESPN and the Associated Press in the fast-paced field of live sports event production. He is also an owner and investor in multifamily real estate in Atlanta, GA.
David currently resides in Atlanta and graduated from the College of Communication & Information at the University of Tennessee Knoxville.