Impact-driven adventure brand Cotopaxi announced its second pop-up storefront and third East Coast location in the Georgetown neighborhood of Washington, D.C.

Cotopaxi is leaning into a retail strategy focused on intentionally placed pop-ups that boost local engagement and reach a new customer base. The D.C. location will be situated at 1057 Wisconsin Ave.

“Cotopaxi has always been a community-first brand, from our early days hosting Questivals to now building purpose-driven retail spaces that bring people together. Our new Georgetown pop-up is a natural evolution of that vision,” said Lindsay Shumlas, CEO of Cotopaxi. “Being near a vibrant campus and in the heart of D.C. allows us to engage directly with students and young changemakers who care deeply about impact, adventure, and good design.”

Cotpaxi is a sustainable outdoor brand based out of Salt Lake City, Utah. The company is known for its colorful, high-quality outdoor essentials.