Lutherville, MD-based investment and management company Continental Realty Corporation has appointed Natasha Fryar as regional portfolio manager for the NC region. She will work from the Raleigh area, where Continental Realty Corporation owns and manages The Edison Lofts, St. Mary’s Square Apartments, The Village Apartments and St. Mary’s Square North Apartments.

In her new role, Fryar will function as a point person for issues related to the daily operations of Continental Realty Corporation’s Raleigh properties, including evaluating performance of critical metrics such as closing ratios and apartment turn times pertaining to each asset, conducting on-site assessments to enhance community aesthetics, providing training and mentoring to all team members, and leading and motivating the team and all vendor groups.

Fryar was formerly regional portfolio manager for Elmington Property Management and before that held management-level positions with HallKeen Management, Housing Management Resources, and American Residential Investment Management.