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Consumers Continue to Favor Grocery Shopping in Person
Consumers still prefer to do their grocery shopping in a physical store. That’s a key finding of International Council of Shopping Centers (ICSC) “The State of Grocery Shopping” survey which found that 99% of adults buy some or all of their groceries in-person.
ICSC’s Tom McGee says, “The grocery sector remains relatively unimpacted by the growth in e-commerce sales. Consumers are heavily invested in the types of food they purchase, and they want to be able to select the best and the freshest to take home.”
Consumers visit physical stores personally because they seek immediate access to products (71%), the ability to select fresh meat, dairy and produce (70%), as well as see product options and select all other items in person (69%).
Millennials’ grocery shopping trends:
– Shop at 5.9 different types of grocery stores, slightly above the average
– Nearly one out of four Millennials (23%) shop three or more times a week for groceries
– Even when ordering online, 81% percent of Millennials go to the store to pick-up their grocery order
– A significantly higher number of Millennials buy groceries from convenience stores (74%), Amazon/other pure online retailers (67%) and high-end supermarkets (66%)
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