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California  + Inland Empire  + Retail  | 
Soboba

Construction is Imminent at Sovovatum Village Town Center

Phase I of Sovovatum Village Town Center, a retail and recreation center located on the Soboba Band of Luiseño Indian’s Tribal Land, is soon to be underway. Phase I consists of a fueling station and drive-through convenience store complete with store-to-backseat loading.

Developed by the Soboba Economic Development Corporation, the roughly 20-acre master-planned site was conceived to accommodate up to 60,000 square feet of retail along with recreational uses and community gathering areas reflective of the Tribe’s history. KTGY prepared the overall master plan and was retained to design Phase I, with completion anticipated by first quarter 2022.

“We utilized various outreach techniques and worked closely with Tribal representatives as we have with other Tribes to gain direction and consensus from the various stakeholders,” said Ken Ryan, principal at KTGY’s Irvine location. “Ultimately, we delivered a plan that incorporates the Tribe’s design and economic objectives without compromising the vision.”

Sovovatum Village Town Center will serve as an entrance complementing the Tribe’s adjacent newly constructed hotel and casino. The planned site provides latitude for the future development of additional retail, a community building and a variety of recreational uses.

KTGY is partnering with the Tribe’s project manager Oak and Stone, general contractor WE O’Neil Construction, civil engineer ERSC Engineering, landscape architect C2 Collaborative, traffic engineer Urban Crossroads, geotechnical provider Geocon, marketing from Market Profiles and retail operations firm Sunflower Consulting Group.

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Ken Ryan

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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