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Connect Apartments 2019: Healthy Outlook for the Multifamily Sector

By Ben Johnson

Connect Apartments 2019 kicked off with a bang last week, as Michael Cohen, vice president advisory services at CoStar Group, provided a largely positive outlook for the U.S. economy, which is a key driver of demand for the apartment sector.

Cohen spoke before more than 400 conference attendees at the JW Marriott at LA Live in downtown Los Angeles.

Cohen

“Certainly, we see a slowdown, but the U.S. economy still has momentum,” said Cohen. “70% of the U.S. economy is driven by consumption, and we think there is more room to run. There are certainly some scary things under the bed at night, so it’s important to pay very close attention to fundamentals and business sentiment.”

While global economic growth is slowing, corporate profits remain healthy. There has been a slowdown in business investment, primarily driven by uncertainty over global trade tensions. Also, manufacturing output is slowing. But importantly for the multifamily sector, job gains are very broad-based, providing a healthy foundation for continued apartment demand.

Cohen noted that demographics pose one of the most interesting challenges to the continued growth in the apartment market, as owners and developers grapple with millennials reaching their 30s and overall slowed population growth.

In terms of geographic winners and losers, the Southeast and Southwest are projected to have some of the strongest population growth in the next two years, while the Northeast and Midwest are going to face more challenges.

Specifically, Cohen cited Austin, Orlando, Phoenix, Seattle and Dallas as hot markets, while Chicago and Los Angeles, as examples, will struggle to add workers as quickly as the Sunbelt markets.

Overall, the U.S. apartment market is coming off a strong 2018 with dynamic fundamentals, he noted. Of some concern is the robust supply pipeline, which has more than 600,000 apartment units under construction. The vast majority are what Cohen termed more luxury, 4- and 5-star properties

According to CoStar data, Salt Lake City is adding 11% more units to its inventory, while Miami and Boston added supply at a rate that is unparalled in their history, said Cohen.

Cohen’s advice: Pay attention to this construction pipeline. Ultimately, however, he believes that most markets will be able to absorb the new supply over a reasonable time.

Despite all of the new supply, the good news is that rents are still growing, but they are growing faster in the suburban markets where there is lower supply and vacancies are at or below the long-term average. “We are big believers in the suburbs,” said Cohen, “primarily because they will attract more millennials and retired baby boomers.” Phoenix tops the list of U.S. cities with the highest percentage of rent growth year over year in Q1 2019, followed by Las Vegas and Atlanta. Markets with the lowest rent growth included Philadelphia, Portland and Baltimore.

As for capital flows, investors are rotating into more secondary markets that are less expensive, recognizing that these markets will have superior demographic and demand drivers.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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