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California  + Bay Area  + Hospitality  | 
Common

Common Partners with BEI Hotel to Provide Long-Term Residential Units

Common recently entered a partnership with the BEI Hotel San Francisco to bring long-term residential units to the property. The BEI Hotel San Francisco, owned by BEI Capital, has brought on Common to turn a portion of its hotel rooms into studio apartments.

While Common manages microunits across its entire portfolio in cities such as Seattle and New York City, this is the launch of the company’s initiative to bring microunit residential typologies to hotel buildings across major US cities. On floors seven to nine of the hotel, 120 BEI rooms have been converted into efficiency studios. The units called Common BEI are priced 20 percent less than a comparable studio in the Civic Center area and give renters access to hotel amenities including a recently renovated wellness center and an outdoor terrace.

“Since COVID-19 first hit the U.S., we’ve been looking for new ways to bring additional apartment stock to San Francisco in strategic and sometimes unconventional ways,” said Karlene Holloman, Common’s EVP of property management. “While the multifamily industry has been busy predicting a future of hotel-to-residential conversions for over a year, Common and the BEI Hotel San Francisco are actually doing it.”

Apartments at Common BEI are fully furnished studios and include a bed, nightstand and flat screen TV. Rent starts at $1,650. Residents will have access to Common’s app that includes a portal to connect with other Common members.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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