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Common Launches Brand for Workforce Renters

Co-living developer Common has launched its new workforce housing brand, Noah Living, in partnership with Outlier Realty Capital. The brand is geared toward the 13.5 million renters in the U.S. earning 60% to 120% of area median income—a segment which Common says innovation has lagged due to national operator’s focus on luxury rentals.

“I see Noah as the next logical step in our mission to add value to the renting experience, and we’re fortunate to have a launch partner in outlier Realty Capital that truly shares Noah’s vision,” said Common founder and CEO Brad Hargreaves.

While New York City-based Common operates properties in its hometown—primarily in Brooklyn—along with Washington, D.C., Chicago, Seattle, Los Angeles and San Francisco, Noah will focus on the Mid-Atlantic and Sunbelt markets. Its first five properties are in the Hampton Roads metro area in Virginia.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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