Coffee to Croissants: Starbucks is Serving Up Italian
Starbucks’ ubiquitous locations serve everything from coffee to breakfast sandwiches and more recently, wine and beer. But, the coffee chain behemoth is now preparing to open stand-alone Italian restaurants.
Partnering with Princi, a chain of 24-hour bakeries in Milan and London, Starbucks is going to offer customers freshly-made food, including margherita pizzas, tiramisu and focaccia sandwiches. The first Princi bakery has opened in the largest Starbucks store at its Reserve Roastery in Seattle.
With eventual plans to expand Princi bakery in all of its Reserve locations, Starbucks’ chairman Howard Schultz has hopes to also open stand-alone Princi storefronts next year. “We’re getting into the food business…. So not only will we be roasting coffee, but we’ll be baking bread, pastries…” he said.
New York, Seattle and Chicago will be the first cities to experience the Italian-inspired eats and treats.
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