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Co-living Crusade Finding a Home in U.S.

By Dennis Kaiser

Co-living is the newly-arriving cousin to co-working, a workspace movement that has spread across the country in recent years. Though operators of the residential version of shared office spaces have yet to command the same market share or popularity as such companies as WeWork, which has become the largest tenant in NY, the burgeoning sector shows promise.

Not only are the companies building shared living spaces securing capital for expansion, they are gaining momentum. That’s especially true in hot job markets where renters are flocking, but face the challenge of finding affordable housing. Co-living companies such as Starcity, Quarters, The Collective and Treehouse have landed in markets such as San Francisco, Los Angeles and New York. Beyond the cost consideration, co-living spaces tend to appeal to the convenience, community and “cool” factors certain segments of today’s renter demographic seeks – think Millennials.

Common, one of the nation’s leading residential brands in the co-living sector, recently announced major expansion plans across the United States. Common plans to bring its signature brand of all-inclusive living to four new cities — Philadelphia, Atlanta, Pittsburgh, and San Diego — over the next three years, representing more than $300 million in new ground-up co-living developments. With new partnerships and an ambitious, rapidly expanding pipeline of projects across the country, Common is the U.S.’s largest co-living operator.

Brad Hargreaves, founder and CEO of Common says, “With a major presence in six metro areas, we’ve seen a real need for innovative housing solutions in growing, mid-size cities that are facing challenges of rising rents and demographic change. Philadelphia, Atlanta, San Diego, and Pittsburgh present Common an opportunity to offer cheaper rent, needed density, and amenities that foster community.”

Common opened its first home in New York City in 2015, and has since expanded to Chicago, San Francisco, Oakland, Los Angeles, Seattle and Washington, D.C., with more than 700 beds currently open across 24 buildings. Common says it retains 99% occupancy, and receives more than 2,500 new applications for membership per week. Memberships come with beautifully-designed and furnished homes, weekly cleanings of shared spaces, hospitality-grade amenities with community events, shared supplies, and a tech-forward living approach where everything can be done online.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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