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New York & Tri-State  + New Jersey  + Office  | 

Cloud Tech Firm Relocates HQ from Hoboken to Jersey City

Cushman & Wakefield arranged a long-term lease on behalf of Effectual at 111 Town Square Pl. in Jersey City. The tenant, which relocated and expanded from 12 Hudson Pl. in nearby Hoboken, now occupies 12,000 square feet on the fourth floor of the property.

Cushman & Wakefield’s Mina Shehata and David DeMatteis represented the tenant.

“We identified the optimal solution in Jersey City in a space that was truly turnkey, modern and efficient, with panoramic views of the New York City skyline all within one stop of the Hoboken Terminal and Christopher Street PATH Station with exceptional public transportation and bike access,” said Shehata.

Effectual CEO Robb Allen said, “Jersey City is an ideal headquarters for a cloud tech company looking to attract and retain world class talent. This expansion will enable us to meet the accelerating demand for cloud modernization services.”


Inside The Story

Cushman & Wakefield’s Shehata

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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