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Claire’s Partners with Macy’s for Store-within-a-Store Locations
Hoffman Estates, IL-based fashion accessory retailer Claire’s Holdings LLC has forged a partnership with Macy’s to open store-within-a-store locations at more than 20 Macy’s properties nationwide. In the Chicago area, the partnership entails a Claire’s within the Macy’s at Oakbrook Center.
“Macy’s and Claire’s are two iconic brands in fashion with a longstanding commitment to being destinations for inspirational and accessible style for generations of consumers,” said Claire’s CEO Ryan Vero. “With this partnership, we are combining our brand power to reach new customers and serve them with the latest on-trend accessories in time for the holiday shopping season and beyond.”
The store-within-a-store concept is gaining traction among niche retailers looking to expand their brick-and-mortar reach without building out full storefronts, reported Crain’s Chicago Business. For example, Bolingbrook, IL-based Ulta has struck a deal with Target for 800 locations within Target stores.
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