City Plans to Modify Signage Limits for Anchor Tenants
Chicago’s Planning and Development Department has introduced an ordinance that would modify height restrictions on office towers’ signage. Although the Emanuel administration didn’t cite any specific company when introducing the ordinance for City Council consideration, the catalyst is believed to be Salesforce.
The Chicago Tribune reported that San Francisco-based Salesforce is in discussions to take at least 500,000 square feet in the proposed third tower at Hines’ Wolf Point development along the Chicago River, but has signage plans that would run afoul of current restrictions. These limits were enacted in 2014 after Trump Tower caused a public outcry by installing a 2,891-square-foot sign.
Under the proposed ordinance, a tenant occupying at least 350,000 square feet can place a sign measuring 200 square feet at least 150 feet above street level. The size would be capped at 1,100 square feet for signs placed at elevations of 800 feet or more.
For comments, questions or concerns, please contact Paul Bubny