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City Plans to Modify Signage Limits for Anchor Tenants

Chicago’s Planning and Development Department has introduced an ordinance that would modify height restrictions on office towers’ signage. Although the Emanuel administration didn’t cite any specific company when introducing the ordinance for City Council consideration, the catalyst is believed to be Salesforce.

The Chicago Tribune reported that San Francisco-based Salesforce is in discussions to take at least 500,000 square feet in the proposed third tower at Hines’ Wolf Point development along the Chicago River, but has signage plans that would run afoul of current restrictions. These limits were enacted in 2014 after Trump Tower caused a public outcry by installing a 2,891-square-foot sign.

Under the proposed ordinance, a tenant occupying at least 350,000 square feet can place a sign measuring 200 square feet at least 150 feet above street level. The size would be capped at 1,100 square feet for signs placed at elevations of 800 feet or more.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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