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City Launches Marketing Campaign Touting Jamaica’s Growth
New York City Economic Development Corporation (NYCEDC) and the Jamaica NOW Leadership Council launched a citywide, 13-week long marketing campaign that aims to elevate local businesses and promote economic growth in the southeast Queens neighborhood of Jamaica. Through a partnership with NYC + Company, the city’s marketing and tourism organization, the “Jamaica Is” campaign will appear on bus shelters and DOITT’s Link NYC kiosks throughout the city.
The campaign is part of the city’s Jamaica NOW action plan, and was implemented to promote the neighborhood’s history, eclectic restaurants, local arts and small businesses as a destination for families, innovation and culture.
“In the four years since the launch of the innovative $153-million Jamaica NOW Action Plan, Jamaica’s emergence as a modern hub of entrepreneurship, ingenuity and culture has been a boon to all those who live, work and visit this historic neighborhood,” said Queens Borough President Melinda Katz.
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- ◦Economy
