Dallas City Council Adopts First Urban Forest Master Plan
Trees add to the vibrancy and overall quality of life. And, when properly managed, trees provide a variety of other important benefits including water-quality improvement, stormwater mitigation, erosion control, heat reduction, air-quality improvement, health and wellness benefits, wildlife habitat and jobs.
With those goals in mind, the first Dallas Urban Forest Master Plan was recently adopted by the city council, according to the Texas Trees Foundation. This long-term effort is a major milestone for the city and will provide the framework for action steps to maximize the value of the urban forest.
As the need for strategic management of the tree canopy and urban forest in Dallas came to the forefront, the collaborative work began between the Texas Trees Foundation and the city to create the first plan of this type with funding provided by the Lyda Hill Philanthropies and Oncor.
“This collaborative effort represents a major step forward for our city,” says Bobby Lyle, chairman of the board of trustees for the Texas Trees Foundation. “It emphasizes the strategic importance of our urban forest and provides guidance for our community as the city of Dallas sets the standards and takes the lead in urban forestry management in North Texas.”
This long-term strategic document specifically addresses urban challenges such as pests and disease control, rapid urban development and inequitable distribution of tree canopy.
“We are dedicated to advancing the 14 recommendations and 56 action items in the plan, and the Texas Trees Foundation looks forward to implementing those solutions,” said Janette Monear, president and CEO of the Texas Trees Foundation.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.