
CIM Brings HOKA Pop-Up Shop to Mag Mile
CIM Group has brought HOKA’s first Chicago pop-up store to new ground-floor retail space at 444 N. Michigan Ave. HOKA, a global leader in performance athletic footwear and apparel, is continuing its direct-to-consumer expansion via an approximately 2,100-square-foot shop on Chicago’s Magnificent Mile.
HOKA, a Deckers brand, opened its first pop-up stores in fall 2021 in New York and California. The shops have proven popular with new and existing customers, and HOKA also offers customers the option to “test” sneakers by taking a run in the area.
“With the retail at 444 N. Michigan and The Shops at Tribune Tower, CIM Group controls approximately 60,000 square feet of flexible retail space on Michigan Avenue that is ideally suited for retailers looking to enter or relocate within the Chicago market and online merchants seeking a prominent location to introduce physical stores,” said Shaul Kuba, co-founder and principal, CIM Group.
- ◦Lease