Chicago-based Oxford Capital Group is debuting four rebranded hotels: Hotel Julian San Francisco (formerly Hotel Vertigo), SoMa House (formerly Americania Hotel), Hotel Garrett (formerly Good Hotel), and Hotel Fiona (formerly Carriage Inn).

In the Bay Area, Oxford currently owns and operates Hotel Griffon on the Embarcadero, Inn at Union Square and King George Hotel in Union Square, Creekside Inn in Palo Alto, as well as Hotel Los Gatos. Oxford Capital Group’s wholly owned affiliate, Oxford Hotels & Resorts, will continue to manage these properties post reopening.

“We are sanguine about the long-term prospects of downtown San Francisco, which has proven resilient over a number of economic cycles and challenges,” says Sarang Peruri, CEO of Oxford Capital Group. “By investing in these four properties as well as coming off recent comprehensive refreshes of Hotel Griffon and Hotel Los Gatos, our local portfolio of nine hotels is poised to differentiate itself and attract new customers.”