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Chicago’s Lodging Scene Gets a Taste of Moxy
Marriott International’s boutique Moxy brand has made its debut in the Windy City, with the opening of the Moxy Chicago in the city’s River North neighborhood. Developed by White Lodging and Friedman Properties, and managed by White Lodging, the 156-key hotel is aimed at Millennial travelers.
“We want to give guests and locals alike license to play with us, whether that’s taking part in trivia night or enjoying some of the fun programming we have at all of our hotels that captures the flavor of the city we are in,” said Vickie Poulos, senior global brand director for Moxy Hotels.
And notwithstanding a playful vibe that Poulos said “flips the conventional hotel experience on its head”—guests check in at the lobby bar, for example—the hotel’s general manager, Rob Mastro, told the Chicago Tribune that it’s not meant solely for Millennials. “Moxy’s had fun hunters in their 80s.”
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