Chicago Marketing Agencies Take Pro-Bono Pledge to Boost Nonprofits, City Agencies

The Lightfoot administration’s chief marketing officer, Michael Fassnacht, and senior leaders from Chicago’s creative agencies, public relations firms and healthcare-focused marketing organizations on Thursday announced By Chicago. For Chicago, a pledge to dedicate a percentage of billable hours toward nonprofit, social and cultural organizations and municipal agencies.

The initiative will connect organizations with agencies to tap into their resources and capabilities to provide pro-bono services to increase these organizations’ bandwidth and creative capacity. These could include development of creative campaigns, social media content, marketing materials, integrated media strategies and virtual or live events.    

“In the agency world, 1% of a person’s billable time in a year is only about 20 hours, but imagine multiplying by hundreds, if not thousands, of professionals to harness Chicago’s creativity and marketing power for good,” said Fassnacht. “Collectively, we want to contribute our talents to highlight all of the incredible things right here at home.”  

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