Chicago Bears Partners with Casino, Sportsbook on Multi-Year Deal
The Chicago Bears, Chicago-based Rush Street Interactive, which operates BetRivers.com, and Rivers Casino have agreed to a multi-year exclusive partnership. The agreement is the NFL franchise’s first multi-year exclusive deal in the sportsbook and casino categories, making BetRivers its official sportsbook partner and Rivers Casino in Des Plaines, IL its official casino partner.
BetRivers and Rivers Casino will receive a mix of prominent in-stadium signage, and digital, social and print assets. Additionally, BetRivers will be title partner of the team’s customized Free to Play Game.
“As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organization’s only official sportsbook and casino partner,” said Neil Bluhm, executive chairman of Rush Street Interactive and Rush Street Gaming. “This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”