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Chasing Cloud Supremacy in Data Centers

The high-stakes, costly race is on to build a global footprint of hyperscale computers that ramp up quickly to handle website demand spikes, such as before the start a big sporting event. Companies are shifting from their own servers to the cloud, and that’s increasingly being concentrated in the hands of a few companies.

Last year, Inc., Microsoft Corp. and Alphabet Inc.’s Google invested a combined $31.5 billion in capital expenditures and capital leases involving data centers. That’s an increase of 22% over the previous year, and it’s virtually cemented their dominant positions.

Not all of the spending is on data centers, but it is a major area of investment in the delivery of infrastructure as a service. The big cloud-infrastructure providers are seeking to capture even more of the $500-billion businesses spent last year on computing, storage, networking, and database technology.

Development of a Microsoft data center

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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