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Changing Portland Skyline Reflects Dramatic Economic Growth

Portland has evolved over the past decade into a strong U.S. market, supported by a booming economy, healthy job growth and robust technology company expansion. The Rose City has emerged as a highly-desired metro to live, work and play.

The population of the Portland metro area grew by more than 275,000 people, up 12.4% between January 2010 and December 2019. Meanwhile, 239,000 new jobs were created, an increase of 24.4%. The area has gotten wealthier too, with median income of $79,761, up 46.3% during this same time, representing one of the largest increases of any major metro area in the U.S.

Research by Cushman & Wakefield shows how that dramatic growth has impacted the CRE sector. In total, more than 85 million square feet of new commercial development has been delivered to the Portland market over the last 10 years. Today, there are 30 cranes operating just within the city limits, not including the surrounding metro areas.

Cushman & Wakefield’s Samuel Hatcher says, “It’s astonishing how much has been built or is under construction, and by no means is this construction cycle near over. There is still 16.1 million square feet under construction across all product types with very transformative buildings, such as Block 216 at 10th & Alder, yet to be delivered.”

But there are shifts taking place in the market, too. Inclusionary housing and state and local new housing policy has slowed down interest in multifamily development. New office development in the CBD has caused vacancy to increase from 10.2% two years ago to 11.8%, as of Q4 2019. This year, for the first time in a long time, new industrial supply has outpaced demand. Meanwhile, retail, while relatively stable, continues to face pressure from e-commerce, note researchers at Cushman & Wakefield.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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