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Texas  + Houston-Galveston  + Office  | 

CDC and DMB Unveil Vision for Evolution of Springwoods

CDC Houston and DMB Development recently unveiled the expanding vision for north Houston’s Springwoods Village, home of the ExxonMobil campus and recently selected as the global headquarters of Hewlett Packard Enterprise. CDC, the master developer of Springwoods Village, has entered into a joint venture with Scottsdale, AZ-based DMB Development for the residential project.

This is the inaugural project in Texas for DMB. Groundbreaking is slated for next year, with model homes and an experiential sales center opening in 2023.

In the last decade, Springwoods Village has attracted “major employers and a mix of retail, hospitality, entertainment, luxury apartments and other uses, all of which have set the stage for this major new residential opportunity”, says Warren W. Wilson, executive vice president of CDC Houston.

But as the vision for the community expanded, it became evident the Springwoods Village brand needed to evolve.

“It became clear the Springwoods Village name is not ideally aligned with the energetic and forward-looking community we’re creating,” says Robert Asselbergs, president of Coventry Development Corporation. “We realized that CityPlace, the name we’d already adopted for our mixed-use core, is a far better fit and can be readily expanded to encompass the entire community.”

The existing CityPlace urban core is a 60-acre mixed-use district developed through a joint venture of CDC Houston, Patrinely Group and USAA Real Estate. It includes office buildings, multifamily, a hotel, restaurants, retail and entertainment uses.

“CityPlace was conceived as a dynamic 18-hour community,” said Robert Fields, president and CEO of Patrinely Group. “The addition of this residential program adds to the character of what we’ve set out to create.”

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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