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CCIM Report: Preparing for Revolution Taking Place in CRE

A new model for success in the face of big data, e-commerce, and the sharing economy is emerging in virtually all sectors of commercial real estate. A special report entitled “Long May You Run – An Essential Commercial Real Estate Tuneup” by CCIM Institute Chief Economist K.C. Conway, in partnership with the Alabama Center for Real Estate at the Univ. of Alabama, details those emerging trends and the impacts they are having.

Conway notes disruptive companies such as Amazon, WeWork, and Airbnb are changing the way we use, analyze, and value property. So, which traditional property measures require rethinking? The short answer: all of them.

Conway says, “As a result of unprecedented advances in data and technology, the tools, devices, techniques, and resources commercial real estate practitioners relied upon decades ago – or even last year – can and have become obsolete. Whether you’ve been in commercial real estate three years or 30, the only way to stay relevant is to leverage these new data sources and technology in your valuations, analyses, and site selection.”

The industry is behind the curve in recognizing and developing the measures, analytical tools, and valuation models needed to underwrite and advise investors in response to the ever-evolving landscape, points out Conway. Today, new metrics and analytical tools are needed by lenders, investors, and property owners alike.

The report touches on reliable data providers, comprehensive “CliffsNotes” to the economy for the industry, adjusting to e-commerce’s impact in both the retail and warehouse sectors, new metrics to consider, logistics infrastructure and site selection, Coworking’s impact, recalibration by local governments to capture economic growth, and the ways blockchain and AI will change the future of commercial real estate.

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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