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CCIM Institute on Amazon HQ2: A Reset Button for Site Selection

CCIM Institute debuted its Commercial Real Estate Insights series, in partnership with the Alabama Center for Real Estate. As part of its 1Q18 Commercial Real Estate Insights Report, the organizations’ chief economist K.C. Conway took a deep dive into the site selection process for Amazon’s HQ2.

K.C. Conway

Conway notes traditional industries that communities relied on for the past three decades for job and revenue growth, such as retail and financial services, are being replaced. He points to the Amazon HQ2 RFP as an early blueprint for how this process will play out, including the opportunity for 238 cities to illustrate what makes them attractive.

With its HQ2 RFP, Amazon has probably altered how corporate relocations and expansions will occur in the next decade, Conway points out. A close reading of the RFP reveals that the search seems less about incentives, and more about workforce solutions and corporate culture fit. Other rising and transformative technology companies may use similar criteria for future site selections.”

Conway says, “Amazon’s HQ2 site selection process is more than just a point along a timeline charting its evolution as one of the world’s most transformative companies. It is a reset button that will likely have implications far beyond Amazon.”








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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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