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California  + Los Angeles  | 

CBRE Report: Video Games Poised for Prime Time

Esports, the term for competitive video gaming, will increasingly impact office and broadcast studio space in the Greater Los Angeles region, according to research by CBRE. In fact, the industry already has a sizeable footprint in SoCal.

Blizzard Entertainment built out a 60,000-square-foot broadcast studio in Burbank this year. Riot Games, which developed the top game title in the world, “League of Legends,” occupies nearly 500,000 square feet in West L.A. for offices and studios. ESL Gaming doubled the size of its Burbank office to 25,000 square feet in 2015. In addition, Warner Bros. acquired Machinima, an online video broadcaster, and integrated it with its Burbank-based Interactive Entertainment division in 2015.

Investments in esports by game studios, league operators and team owners will continue to fuel demand for real estate, predicts CBRE researcher Petra Durnin. Industry growth will also spread into ancillary businesses such as game console and controller manufacturers, virtual reality technology, training facilities and broadcast studios.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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