Mall owner Rick Caruso doesn’t consider Amazon the shopping center industry’s kryptonite. In an interview with CNBC’s “Squawk Alley,” the owner of The Grove and The Americana malls said, “Amazon has been great for retail.”
He says that Amazon is actually pointing a way to success. “Competition just on price doesn’t work. You have to compete on knowledge. You have to compete on knowing your customer. You have to compete on being convenient,” said Caruso.
What Amazon has done for retailers is demonstrate how to innovate and be more effective in serving customers, notes Caruso. And those that evolve in the “right ways” thrive and grow. Caruso also cited Amazon’s push into physical stores as evidence that a hybrid model is key. That’s because the giant online retailer understands “the social interaction with their customer – the sense of discovery and the sense of experience is critical to an overall retail strategy,” said Caruso.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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