Campbell Centre Set for Rebrand as The Gild

Dallas and California-based Fenway Capital Advisors, along with partner Waterfall Asset Management, recently unveiled plans for a multimillion-dollar transformation and repositioning of Campbell Centre in Dallas. Renovations at the iconic 878,564-square-foot two-tower office complex are imminent.

The program will upgrade the property from class-A to class A-plus by adding hospitality-type amenities for a work/life environment. Once complete, the famed office complex will officially debut as The Gild.

“We could not be more excited about the opportunity to extensively renovate, refresh and re-brand these iconic towers, which are in one of the best locations in all of Dallas,” said Patrick Tribolet, Dallas-based managing partner of Fenway Capital Advisors. “Our goal is to raise the quality standard of these buildings to compete with the best assets in this submarket and to attract tenants from all over the metroplex and beyond who are looking for superior quality and an amenity-rich environment with hospitality-like services.”  

The Gild will feature numerous updates to the exterior and interior spaces. Gensler is the architect on the project.

“These spaces support a variety of work and social modes to create a more dynamic development for tenants,” said Steven Upchurch, managing director/principal at Gensler.