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Camden Launches COVID-19 Relief Fund for Tenants

By Dennis Kaiser

On April 2, 2020, Houston-based Camden Property Trust announced the creation of a $5-million Resident Relief Fund for Camden residents experiencing financial losses caused by the COVID-19 pandemic. Residents were invited to apply online for one-time grants of up to $2,000 each. The application process opened on Monday, April 6, 2020 and within 20 minutes Camden received more than enough applications to allocate its entire fund. Camden’s Chairman & CEO Ric Campo explains why they started the fund and what they hoped to achieve.

Q: Ric, why did Camden Property Trust start the Camden Cares Resident Relief Fund?
A:
We wanted to help. We have over 56,000 apartment homes across the country, and we knew we would have residents who were hurting financially because of the COVID-19 pandemic. We were doing “normal” things to help, such as waiving fees for late rent payments, putting a moratorium on evictions and rent increases, etc., but we wanted to do something above and beyond because this is really an unprecedented period of financial hardship. The financial crisis of 2008 was difficult, but the economy didn’t shut down to the same extent we are experiencing now.

We wanted to create a meaningful fund to help, and we committed $5 million to it. We knew that some residents might qualify for government stimulus checks, but those wouldn’t arrive for at least a couple of weeks. We knew we could mobilize our Camden Cares team quickly and provide assistance to those who really needed it now.

Q: Did you expect the level of response you received?
A:
I don’t think any of us could have imagined the magnitude of the response we received. Residents had to complete an application online and provide reasonable proof of loss of job and/or income to be eligible. Grants were up to a maximum of $2,000 per apartment home, and only one member of each household could apply. Online applications opened at 10:00am Central Time on Monday April 6, 2020, and we had such a huge response that we allocated the entire fund in 20 minutes.

Q: When will the grant checks go out to successful applicants?
A:
The checks have already been issued. Our Camden Cares team is very efficient, and all of us, from our senior management team to our administrative team to our property managers, were focused on making this go as smoothly as possible.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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