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California is Staring Down a Second Dry Year

With much of the West experiencing drought conditions and California squarely in a second consecutive dry year, Gov. Gavin Newsom directed state agencies to take immediate action to bolster drought resilience and prepare for impacts on communities, businesses and ecosystems if dry conditions extend to a third year. In addition, the governor proclaimed a regional drought emergency for the Russian River watershed in Sonoma and Mendocino counties, where reservoirs are at record lows following two critically dry years.

“California is facing the familiar reality of drought conditions, and we know the importance of acting early to anticipate and mitigate the most severe impacts where possible,” Newsom said. “Climate change is intensifying both the frequency and the severity of dry periods. This new normal gives urgency to building drought resilience in regions across the state and preparing for what may be a prolonged drought at our doorstep.”

Newsom is directing state agencies to work with regional and local governments including groundwater sustainability agencies. This work will identify watersheds, communities, public water systems and ecosystems that may require coordinated state and local actions to address drought impacts.

To encourage Californians to reduce water use in case conditions continue next year, the proclamation also directs state agencies to partner with local water suppliers to promote conservation tips and messages through the Save Our Water campaign.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

  • ◦Politics