Chicago & Midwest + Downtown + Finance | February 24, 2021

Buildout a commercial real estate marketing platform acquires Visual Media Solutions Provider

Buildout Acquires Rethink; Will Integrate Product Suite

Buildout has acquired Rethink, a leading provider of commercial real estate dealmaking technology. As part of this acquisition, Chicago-based Buildout will integrate Austin-based Rethink’s product suite and team into its offerings and operations.

“The Rethink team has built some of the most polished, user-focused and impressive software that our industry has ever seen,” said Jason Tillery, CTO and co-founder of Buildout. “Combining the strength of their CRM into our powerful marketing platform brings Buildout one step closer to providing the end-to-end solution brokers need to close more deals.”

Rethink CEO Vijay Mehra said, “The commercial real estate industry has been clamoring for an integrated marketing and deal management platform for years. But bringing these two companies and their best-in-class technology together will far exceed the industry’s expectations.”

Buildout was advised in the acquisition of Rethink by its primary investing partner, The Riverside Company, a SaaS-focused global private equity firm.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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