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bttn. Looks to Reduce Healthcare Costs, Streamline Orders

Healthtech startup bttn. recently closed a $1.5 million seed round from a group of technology and supply chain leaders. Amol Deshpande, CEO and co-founder of Farmers Business Network, anchored the seed round for bttn. The investment was also supported by ex-Google and Verizon executives who are still actively advising the company.

The Seattle-based firm looks to bring technology, web-based application ordering and big data insights to medical supply order processes. In addition, bttn.’s model eliminates the need for exclusive and restrictive contracts. bttn. can save healthcare providers 20 to 40 percent on medical supply bills, and dramatically improves shipping and delivery speeds.

“The pandemic showed us that the medical supply chain was incredibly fragile. We have turned thousands of customer and vendor feedback discussions into a purpose-built company that is on a mission to reduce healthcare costs for all and disrupt the traditional medical distributors,” says JT Garwood, CEO and co-founder of bttn. “Customers are asking for price transparency and technology-enabled solutions in all areas of healthcare, especially in procurement. We see bttn. as the e-commerce enabled medical supply procurement solution for the future.”


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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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