Healthtech startup bttn. recently closed a $5 million add-on to its seed round led by FUSE. The B2B e-commerce platform for medical supply procurement is solving critical supply chain issues such price volatility and constrained access to medical supplies, while expanding to all healthcare providers across the country.
The funds will be used to expand bttn.’s technology, sales and operations teams to further refine the platform, foster additional partnerships, expand its customer base and continue to streamline efficiencies.
The COVID-19 pandemic has exposed the inefficiency and fragility of the medical supply chain. But bttn. has created a digitized and efficient solution to address these challenges: price gouging, lack of supply and arduous order fulfillment processes.
“bttn. provides a B2B wholesale purchasing experience that is crystal clear and customer-centric,” said Brendan Wales, general partner at Seattle-based FUSE. “They are fearlessly challenging the status quo and disrupting an archaic system. As a result, they are onboarding customers faster than any marketplace I have invested in throughout my career.”
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.