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California  + Los Angeles  + Retail  | 

Brokerage Company Launches in DTLA

The Future of Retail: Connect Retail West, Thursday, March 16, 2017. The retail sector is facing continuous changes. E-Commerce, Brick-and-Mortar, Omni Channel and the like…Join us as the dealmakers share insights on what to expect in 2017.

Barbara Armendariz, formerly with CBRE, launched SharpLine Commercial Partners, an “entrepreneurial” brokerage in DTLA focused on the retail and industrial property sectors. The retail leader is joined by industrial expert Kevin Herron, who also came from CBRE.

The pair brings more than 25 years of combined CRE experience to a boutique, single-point-of-contact business model.

Armendariz said, “I believe there is an unmet demand for this type of service for both investors and users. Our business platform was created to meet that demand via knowledgeable and dedicated brokers, thorough market data, and results-driven strategies.”

Her background includes representing such companies as 99¢ Only Stores, Dollar Express, Rite Aid, Comerica, and Starbucks. Herron’s worked with the likes of Northrop Grumman, LASplash Cosmetics, 7th Street Development, Avery Dennison, Voit Development Partners, Crane Freight, Currie Medical Specialties, and Rexford Industrial.

SharpLine plans to bring on six brokers, and hit $80 million in transaction volume this year.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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