California + Retail | November 29, 2016

Austin’s Retail Leasing Posting Its Best Start Since 2013, NAI Partners Report

Bricks vs Clicks: C&W Reports Holiday Season Winners

Cushman & Wakefield examined the impact of e-commerce on the supply chain and brick-and-mortar retail to determine the early winners in this holiday retail season. Given the importance of November and December to retailers, it is worth finding out why Cyber Monday is eclipsing Black Friday, as well as the implications of e-commerce growth.

Cushman & Wakefield’s Garrick Brown says, “…this is a make or break time for retail.”

Findings presented in a recent C&W webinar revealed:

Overall holiday retail sales growth of 3.7% anticipated in 2016
Continuation of ‘Christmas creep,’ as discounts and markdowns motivate bargain-seeking consumers to start shopping earlier
Demand remains strong across all industrial product types (i.e. large peripheral fulfillment centers, smaller close-in fulfillment centers, sortation hubs and last-mile depots)
Major retailers are working to leverage bricks-and-mortar stores in this mix
Last-mile fulfillment continues to be the main driver and biggest challenge for e-commerce

Cushman & Wakefield’s Ben Conwell says, “Retailers are increasing their push to be better, smarter, faster and cheaper, and to position the right inventory closer to the customer at the right time.”

Inside The Story

About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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