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California  + Retail  | 
Austin’s Retail Leasing Posting Its Best Start Since 2013, NAI Partners Report

Bricks vs Clicks: C&W Reports Holiday Season Winners

Cushman & Wakefield examined the impact of e-commerce on the supply chain and brick-and-mortar retail to determine the early winners in this holiday retail season. Given the importance of November and December to retailers, it is worth finding out why Cyber Monday is eclipsing Black Friday, as well as the implications of e-commerce growth.

Cushman & Wakefield’s Garrick Brown says, “…this is a make or break time for retail.”

Findings presented in a recent C&W webinar revealed:

  • Overall holiday retail sales growth of 3.7% anticipated in 2016
  • Continuation of ‘Christmas creep,’ as discounts and markdowns motivate bargain-seeking consumers to start shopping earlier
  • Demand remains strong across all industrial product types (i.e. large peripheral fulfillment centers, smaller close-in fulfillment centers, sortation hubs and last-mile depots)
  • Major retailers are working to leverage bricks-and-mortar stores in this mix
  • Last-mile fulfillment continues to be the main driver and biggest challenge for e-commerce

Cushman & Wakefield’s Ben Conwell says, “Retailers are increasing their push to be better, smarter, faster and cheaper, and to position the right inventory closer to the customer at the right time.”

Read more at Cushman & Wakefield

Connect With Cushman & Wakefield’s Brown

Connect With Cushman & Wakefield’s Conwell

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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