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Brick-and-Mortar Fitness Gets Its Second Wind 

Brick-and-mortar fitness, a darling of retail landlords prior to COVID-19, was written off two years ago as a casualty of the pandemic, to be largely replaced by virtual fitness. That forecast didn’t age well, though, as a new white paper from demonstrates. 

“Interest in health and wellness is on the rise,” the white paper states. “The fitness, health, and gym club industry in the United States already reached $36.6 billion USD in revenue in 2022, and consumer demand shows no sign of slowing down.” 

Although the pandemic temporarily halted offline fitness growth as home workouts became the norm, “the pandemic also pushed many to embrace health-promoting behaviors and make significant lifestyle changes – which is now leading to a major lift in gym foot traffic,” says 

The role of digital and connected fitness is increasing in importance, the white paper points out. However, “After so much time spent isolating, people are now seeking out in-person experiences and interactions – and in the current economic climate, gyms can serve as a budget-friendly activity and social outlet.” 

Pictured: Planet Fitness in Carson, CA. 


Inside The Story

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Economy
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