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Breeze of Innovation Gets Nod for Silicon Valley Landmark

Urban Confluence Silicon Valley revealed this week that Breeze of Innovation, designed by Fernando Jerez and Belén Pérez de Juan of SMAR Architecture Studio, was named winner of the worldwide open ideas competition for an iconic landmark in Silicon Valley. Located at Arena Green at Guadalupe Park and Gardens in San José, the project is slated to go before the San José city council in May 2021 for approval of the winning design.

The competition jury comprised of local, national, and international design and place-making experts selected the winner from 963 submissions from 72 countries on six continents.

Intended to sway in the wind, the winning design utilizes the natural movement of 500 dynamic rods to create a dramatic visual effect while generating enough power to light the structure. Breeze of Innovation envisions a conical void within a 200-foot tower, creating a unique vertical space, multiple levels of walkways and a dramatic viewing platform offering 360-degree views from the top of the structure. The design will also incorporate an exhibition space and a café.


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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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