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To Boost Ridership, CTA Should Work with Uber: Study
Public transit agencies should find ways to integrate with ride-sharing services for trips within Chicago, said DePaul University researchers. They found that convenience and comfort will divert passengers from public transit to Uber or Lyft.
“The Chicago Transit Authority can attract new riders by working with ride-sharing providers to allow consumers to mix different travel options,” said researcher Joseph Schwieterman. “Right now, they must choose one or the other, and many default to ride-sharing.”
The researchers recommended that the CTA:
* Integrate transit services and ride-sharing into the Ventra app and other online tools.
* Work with ride-sharing services to offer discounted rides to CTA bus and rail-transit stations when feeder bus service is unavailable, and during special events.
* Create pilot programs with Uber and Lyft for disabled passengers and those on medical-related trips.
* Establish “guaranteed ride home” programs, giving additional flexibility to commuters who avoid driving.
For comments, questions or concerns, please contact Paul Bubny
- ◦Economy
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