Bixby Land Company said Thursday it had rebranded to Bixby Capital Management. The Newport Beach-based company said the new name reflects evolution and better aligns its brand with its business strategy of institutional and private capital management.

“Aligning our name with our business strategies is essential for better market positioning and clarity,” said Aaron Hill, CEO & president of Bixby Capital Management. “The rebranding to Bixby Capital Management underscores our continued commitment to disciplined investing and reinforces our dedication to serving our stakeholders with transparency and integrity.”

The name change addresses potential confusion among investors and capital partners regarding Bixby’s investment focus. By transitioning away from the former name, which included “Land,” Bixby Capital Management intends to clearly differentiate itself from the land development sector and emphasize its experience in investment management.

“Bixby Capital Management will operate as a subsidiary of Bixby Land Company, leveraging our rich history of over 125 years in the industry,” Hill added. “This rebranding honors our legacy of pioneering exceptional value while accurately reflecting our focus on investment management.”