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Bisnow CEO Will Friend, 33, Dies; Led Company’s Growth

Bisnow CEO Will Friend, who oversaw the company’s growth into a global organization, died unexpectedly near his home in North Carolina over the July 4 weekend. He was 33. 

Named CEO of Bisnow at age 27 in 2015, Friend guided the company through its sale to private equity firm Wicks Group a year into his tenure. Four years after that, he would lead the company through the pandemic, a time of uncertainty for commercial real estate and media organizations. 

“Will was a trusted partner, executive and a friend,” said Wicks Group managing partner Daniel Kortick in a statement. “He approached every opportunity and challenge with extreme confidence and optimism which was infectious to everyone surrounding him. We mourn the loss of such a quality human being and we will miss Will and all that he brought to the world.” 

Connect Media founder and CEO Daniel Ceniceros remembered Friend as one with “a passion for learning more.” He said, ‘We were competitors, but we were also friends.”   

A deep-sea diver and Ironman triathlete, Friend was born in London and moved to the U.S. at age 15.

Pictured: Will Friend in 2016. Photo courtesy of Bisnow


Inside The Story

Wicks Group's Kortick

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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