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GFP Real Estate's 100 Crosby St. is an office building in Manhattan's SoHo neighborhood

Billie Inc. Signs Lease for SoHo Offices

Billie Inc., a razor and shaving cream subscription service for women, signed a one-year renewal lease for 12,875 square feet at GFP Real Estate’s 100 Crosby St. in SoHo. The company, which was acquired a year ago for $310 million by Edgewell Personal Care Company, plans to expand into brick-and-mortar retail.  

Donna Vogel, senior managing director of GFP Real Estate, represented both landlord and tenant in leasing negotiations. 

“100 Crosby St. continues to attract well-known brands and creative tenants, as it is known as one of the best office buildings in SoHo due to its unparalleled location and unique architectural character,” said Vogel. Built in 1884, the eight-story, 175,000-square-foot office building is located in SoHo’s cast-iron historic district. 


Inside The Story

GFP's Vogel

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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