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California  + Retail  | 

Best Buy Caught in Supply Chain Conundrum

This past holiday season caught Best Buy Co. in a strange predicament. High demand for electronics depleted store shelves more quickly than its supply chain could replenish, resulting in as much as $100 million to $200 million in lost revenue.

Despite best efforts to match what consumers are buying with advanced supply chains, the retailer’s lean inventory practices didn’t keep pace. Best Buy has invested in e-commerce tools, as well as other online strategies, in an effort to capture sales being lost to Amazon.com.

The continued growth of e-commerce has fractured traditional forecasting tools, and contributed to challenges facing retailers when trying to determine what, when and how much stock is needed on store shelves. Shortages are expected to continue being a drag on Best Buy’s revenue in the first half of 2017.

Read more at Wall Street Journal

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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