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California  + Retail  | 

Beaconomics: Breaking Down Impact of COVID-19 on California’s Economic Future

By Dennis Kaiser

The COVID-19 pandemic, and the public health mandates implemented to control the infections’ spread, have created a record decline in U.S. economic activity. New research by Beacon Economics shows California’s economy has experienced similar distress, following record economic growth.

December 2019’s 3.7% unemployment rate marked the best unemployment rate in California history. Four months later, at 15.5%, April 2020 marked the state’s worst unemployment rate in more than 80 years, reports Beacon Economics. Today, now that stay-at-home health mandates have eased, California’s employment picture is certainly brighter than it was in April.

Beacon Economics’ Taner Osman, PhD, writes in an economic forecast for the Golden State, “How the public reacts to an increased number of cases remains to be seen, and their reaction will be critical to understanding how quickly the economy returns to trend, since there is evidence that the economy started to contract before stay-at-home orders were put in place. How quickly the economy returns to full speed, will rest largely on the willingness of the public to return to their regular routines.”

In April 2020, total nonfarm employment in California fell by 2.3 million positions compared to the month earlier. This represents a 13.5% drop in the number of nonfarm jobs in the state over the course of just one month. The number of jobs in California has not been this low since March 2013. Seven years of job gains lost in the blink of an eye, notes Osman. Thought from March to April, 1.8 million workers were added to the state’s unemployment ranks.

The number of unemployed workers, at nearly three million, is now the highest on record. Just as alarming is the drop in labor force participation. From February to April 2020, the civilian labor force shrank by one million workers in California, as many became discouraged and stopped their search for employment. August 2012 was the last time the state’s labor force was this low.

From an economic perspective, all indications are that California’s labor market bottomed out sometime in late April or early May, notes Osman. “Significant damage was done to the labor market in a very short period of time and, unfortunately, those jobs will not return to the state’s economy as quickly as they were lost. At the same time, from these lows, we expect to see unprecedented employment and output growth in the state for the remainder of the year,” he writes.”

For comments, questions or concerns, please contact Dennis Kaiser

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Read more at Beacon Economics ReportConnect With Beacon Economics’ Osman

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Economy
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