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Bay Area’s Tech Jobs “Soften” as Economy Evolves

To learn more about San Francisco’s economy and investment opportunities, attend Connect San Francisco on May 12th at the Hibernia Bank.

Economists are noting a shift within the Bay Area job market, as the hardware side of tech has faded and software and applications have taken center stage. Multiple factors including outsourced jobs, the high cost of living in the Bay Area, and the Internet are contributing to this shift.

Over the past 15 years, manufacturing companies have shed about 156,000 factory jobs. However, despite the high-tech sector changes since the dot.com era and loss of manufacturing jobs, tech is still the biggest job producer in the Bay Area with more than a 22 percent share. 

Beacon Economics’ Christopher Thornberg says, “It used to be a lot about developing new hardware. It’s all about the applications these days.” These changes are largely felt in the San Francisco-San Mateo region, where digital startups are ubiquitous.

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Inside The Story

Read More at San Jose Mercury NewsConnect with Beacon’s Thornberg

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Economy
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