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Barsala will soon transform 72 units at Aurora Luxury Apartments in Madison, AL into high end short-term corporate rentals

Barsala Marketing and Managing Flexible Housing in Response to Rental Downtrend

Barsala will soon launch 72 units at Aurora Luxury Apartments in Madison, AL, through a partnership with Kittle Property Group Inc.

Barsala will operate 22-percent of the 324 apartments in the community. These will be transformed into high-end, short-term rentals to meet the growing need for corporate housing. Lease-up efforts begin June 1.

“When there’s an influx of demand in a tertiary market like Madison, AL, it demonstrates just how vast and widespread that demand is,” said Jason Istrin, VP of Real Estate at Barsala.

Barsala connected with Kittle Property Group Inc. during a time of necessary revenue growth. “Aurora is a fantastic project adding product to an otherwise underserved market. Our partnership with The Kittle Group made a lot of sense, as we’re able to monetize their vacancy during the lease-up period and add a vital new stream of revenue,” Istrin said.


Inside The Story

About Angela Noote

Angela Noote is a native of Northern California and graduated from Chico State with a degree in public relations. After college she moved to the Central Coast and worked first in ad sales then in editorial, eventually spending more than a decade as a print reporter and editor. She detoured into design work at a printer/publisher, and with a partner eventually opened a boutique full-servivr marketing agency. Moving into corporate communications, she built and managed several successful marketing teams in the hospitality, financial services, and nonprofit industries. Most recently she was an internal comms manager in the tech sector. After a long stint spent in Georgia (Go Dawgs), she moved to Baton Rouge, LA and has written for clients in the financial, luxury imports, higher ed, commercial cleaning, and medical equipment industries. Her son is a media arts major at the University of South Carolina, and her husband owns a comedy theater in Baton Rouge, where you can often find Angi teaching improv classes, leading corporate training events, or doing an occasional stand up set.

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