Barsala Marketing and Managing Flexible Housing in Response to Rental Downtrend
Barsala will soon launch 72 units at Aurora Luxury Apartments in Madison, AL, through a partnership with Kittle Property Group Inc.
Barsala will operate 22-percent of the 324 apartments in the community. These will be transformed into high-end, short-term rentals to meet the growing need for corporate housing. Lease-up efforts begin June 1.
“When there’s an influx of demand in a tertiary market like Madison, AL, it demonstrates just how vast and widespread that demand is,” said Jason Istrin, VP of Real Estate at Barsala.
Barsala connected with Kittle Property Group Inc. during a time of necessary revenue growth. “Aurora is a fantastic project adding product to an otherwise underserved market. Our partnership with The Kittle Group made a lot of sense, as we’re able to monetize their vacancy during the lease-up period and add a vital new stream of revenue,” Istrin said.