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Chicago & Midwest  + Midwest  + Apartments  | 

Barrett Lo Picks Contractor for MXU Tower on Milwaukee Lakefront

Barrett Lo Visionary Development has selected Findorff as general contractor on Barrett Lo’s Couture mixed-use project on Milwaukee’s lakefront. Findorff had previously served as the general contractor for demolition and site prep, and also had partnered with Barrett Lo on The Moderne, also in Milwaukee.

“Findorff has been a great partner for us and we look forward to working with them on the start of construction later this summer,” said Barrett Lo CEO Rick Barrett. The 44-story Couture, a residential tower that will also contain 40,000 square feet of retail space, will be Milwaukee’s fourth-tallest building when completed.

The property will also be the cornerstone of the public-private Lakefront Gateway Project intended to connect Milwaukee’s downtown with its lakefront. To that end, it has been designed to include a multimodal transportation hub incorporating pedestrian walkways and access to bus and streetcar service, including the city’s proposed bus rapid transit line.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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