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California  + Los Angeles  + Retail  | 

Avison Young’s Mark Rose on Where CRE Market’s Headed

By Dennis Kaiser

Connect Los Angeles is coming up on June 21st at the newly-completed Hotel Indigo in DTLA. The Market Outlook and Industry Overview panel will explore how things look from the perspective of the C-Suite.

Connect Media asked Avison Young’s Mark Rose, who will be speaking at Connect LA, to share insights on the state of the CRE industry, his outlook for the rest of the year, as well as provide an overview of the key factors driving deals.

Q: What is the state of the industry today including the biggest trends, drivers and concerns?

A: Commenting on the state of the industry requires a country-by-country, state-by-state and province-by-province review. The U.S. is going through a correction, but Canada is coming out of one. The U.S. looks to be a leader in interest rate hikes this year, which is leading to a bid ask gap. This gap will continue until the direction of interest rates is more clear. U.S. lawmakers are creating a pause as well. Stated objectives for healthcare, governmental regulations, business and tax policy are less scary than the environment of uncertainty. Business leaders and real estate occupiers and owners just want to know what the rules are. If this isn’t resolved soon, it could be a disappointing year.

Q: What is the outlook for the year ahead?

A: For the year ahead, more uncertainty, but a U.S. economy that is strong and growing. There is a wall of debt and equity to capitalize real estate. It’s now a matter of price in the face of rising interest rates. A repeal of Foreign Investment in Real Property Tax Act (FIRPTA) could create tremendous liquidity and offset higher interest rates. This year and 2018 will look like more of the same, and will start and stop with every piece of legislation debated by Congress. With that said, we are in the beginning stages of a cyclical correction that should work its way through until the end of 2018.

Other than fiscal and interest rate policy, technology trends are the big driver. Trends to continue watching include investors pivoting toward industrial at the expense of office and retail, and premium rents paid for new high-performance assets as compared to second-generation office and retail. This is about much more than squeezing bodies into less space. It’s about cybersecurity, power resiliency and connectivity becoming top 5 relocation considerations. Also watch for big service companies investing heavily in technology and technology companies.

Q: What are some of the ways companies are adjusting to the changes and challenges?

A: Change is inevitable. Pricing expectations must narrow, and new money will underwrite for 5- to 10-year holds that will assume different growth rates, higher interest rates and increased cost savings driven by incorporation of renewable technology around the globe. Retailers and office occupiers must face a changing world driven by technology. Showrooms will shrink, industrial — meaning distribution and omni-channel logistics — will continue to grow, and the workforce will be impacted by myriad technologies including automation, process engineering and implementation of clean technology.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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