Seattle-based Avatar Financial Group has appointed Matt Williams as Director of Capital Markets. In this capacity, he will lead outreach and relationship-building across family offices, wealth advisors, and high-net-worth individuals, connecting them to Avatar’s diversified real estate credit strategies.

Williams joins the firm following a decorated 20-year career in the U.S. Army Special Forces. He was awarded the nation’s highest military recognition, the Medal of Honor, for heroic actions during combat operations in Afghanistan. Based in North Carolina, Williams will play a key role in growing Avatar’s national capital base and expanding investor access to the firm’s senior-secured commercial real estate debt offerings.

“Matt brings a rare combination of strategic focus, operational excellence, and personal integrity that aligns perfectly with our values at Avatar,” said TR Hazelrigg IV, Avatar’s President and Co-Founder. “His leadership experience and mission-first mindset are exactly what we look for as we continue building trusted, long-term relationships with our investors.”