
Atlanta Private Equity Firm Names New COO
Operational management veteran Melissa Ross Smith has been named chief operating officer for Atlanta investment firm Peachtree Group.
Smith previously was a managing director for title insurance agency OS National LLC. There she managed more than 250 professionals, evaluating performance management systems and devising improvements. In her new role, she will be responsible for overall performance, strategy, and organizational development of Peachtree Group and its operating businesses. She will report to Greg Friedman, managing principal and CEO.
“As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business,” Friedman said. “Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be Peachtree’s COO.”
In addition to its lending arm, Peachtree maintains asset management, development and property management divisions. It has $2.3 billion in capital under management and 300 current investments.
- ◦People