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Operational management veteran Melissa Ross Smith has been named chief operating officer for Atlanta investment firm Peachtree Group

Atlanta Private Equity Firm Names New COO

Operational management veteran Melissa Ross Smith has been named chief operating officer for Atlanta investment firm Peachtree Group.

Smith previously was a managing director for title insurance agency OS National LLC. There she managed more than 250 professionals, evaluating performance management systems and devising improvements. In her new role, she will be responsible for overall performance, strategy, and organizational development of Peachtree Group and its operating businesses. She will report to Greg Friedman, managing principal and CEO.

“As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business,” Friedman said. “Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be Peachtree’s COO.”

In addition to its lending arm, Peachtree maintains asset management, development and property management divisions. It has $2.3 billion in capital under management and 300 current investments.

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About Angela Noote

Angela Noote is a native of Northern California and graduated from Chico State with a degree in public relations. After college she moved to the Central Coast and worked first in ad sales then in editorial, eventually spending more than a decade as a print reporter and editor. She detoured into design work at a printer/publisher, and with a partner eventually opened a boutique full-service marketing agency. Moving into corporate communications, she built and managed several successful marketing teams in the hospitality, financial services, and nonprofit industries. Most recently she was an internal comms manager in the tech sector. After a long stint spent in Georgia (Go Dawgs), she moved to Baton Rouge, LA and has written for clients in the financial, luxury imports, higher ed, commercial cleaning, and medical equipment industries. Her son is a media arts major at the University of South Carolina, and her husband owns a comedy theater in Baton Rouge, where you can often find Angi teaching improv classes, leading corporate training events, or doing an occasional stand up set.

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